Still clicking away...?

Seen the print ad of Sagem mobile fones? the camera ones?
Shows a curvy girl's silhouttee as she walks away with her shopping bags, has guys staring at her behind and another clicking her shapely behind:p
Reads:
Simply aim and click your favourite moments and share them with family and friends.
yada-yada-yada.

Considering it was something two kids got expelled from school for doing, one would think the advertisement would be less reckless.
Reminds me of the debates that raged rite after the mms crap happened... with piyush pandey acquitting the advertising clan.
Isnt it after all the media which leads the 'implicit message sending' to everyone
who sees the ad?
Calls for some responsibility on the part of the advertisers.
Especially for a relatively new brand like Sagem.
Indians do not need pushing to click unsuspecting women unknown to them and pass them around as it is...
Need they be given a reminder as to the tool they hold in their mobile fones by such ads,
rite when schools, clubs, saunas are banning cell fones?